Building world class hotel brands – The importance of Service Culture
Brands play a big role in our decision making and identification process. But just what IS a brand? Wikipedia clinically defines a Brand as “…a collection of images and ideas representing an economic...
View ArticleVideo – 5 Hot Tips for successful Hotel CRM – Hospitality CRM Guide
We interview Olaf Hermans about Customer Relationship Management in the Hotel Industry. Here are his 5 energetic propositions to hoteliers looking to implement a successful and lasting CRM initiative...
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